Advertising and Cultural Politics in Global Times by Pamela Odih

By Pamela Odih

ads and Cultural Politics in international instances strains daringly transgressive convergences among cultural politics and worldwide advertisements media. It engages with a variety of interpolations among cultural politics and advertisements applied sciences together with: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of illustration, the political sign-economy of citizen branding, techno-political convergences among the social and political, and the marking of a brand new fascinating geo-political terrain for cultural politics in international occasions. Tracing worldwide advertisements practices to the cultural politics in most cases manifested within the postmodern political caesura of ads, this e-book uses huge case experiences, while drawing at the paintings of Baudrillard, Giroux, Foucault, Castells and Latour to demonstrate the style during which advertisements keeps to revolutionize the political sphere. As such, will probably be of curiosity to quite a number readers throughout media reports, cultural reviews and sociology.

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